Gatorade Sets Tiger Free

This is the third major sponsor to let Tiger Woods go.

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Tiger Woods fancied cocktail waitresses who were not his wife. Gatorade did not fancy that fancying and has decided to part ways with the golf superstar

Gatorade said Friday it was ending its sponsorship relationship with embattled golf star Tiger Woods. That makes Gatorade the third sponsor to drop Woods since he confessed to marital infidelity. The others: Accenture and AT&T.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," Gatorade spokeswoman Jennifer Schmit said in a statement. "However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best."

Gatorade previously discontinued its Gatorade Tiger Focus sports drink. The company said at the time the decision had nothing to do with the sex scandal swirling around Woods.