On the Road to Entrepreneurship

In an excerpt from their book, Down to Business: The First 10 Steps to Entrepreneurship for Women, Clara and Alicia Villarosa list the top eight reasons why people decide to start their own business.


Before setting off on your new venture consider the question: Are entrepreneurs born or made? I believe it’s both. You’re born with certain helpful traits, and you acquire or make up for the rest. It’s not one rigid set of criteria; entrepreneurs come in all shapes, sizes, genders and nationalities. Perhaps the one characteristic that differentiates a start-up business, at least in the beginning, is the dramatic impact of its founders and owners. They envision it, create it and do everything from scratch to get it up and keep it going. That’s why it is so important to first understand who you are. This chapter will explore the reasons one decides to open their own business and the personal characteristics it takes to be successful.

Take a moment and ask yourself, why do you want to do this? Are you giving up a cushy job with benefits and sacrificing your life savings in order to turn your world upside down. Are you crazy? You need to know your motivation for the major changes you are about to make.

Here are the top eight reasons why people decide to go into business.

Eureka! You have a brilliant idea, and you want to give it a try. This idea has been running around in your head, and while you’ve been preaching like a missionary trying to spread the word, no one else wants to go for it, so why not you?

You’re not the boss of me. You’re tired of being any employee with someone else telling you what to do. You’ve watched your manager and said to yourself, “I do that, and do it better.” You want to call the shots, be a better boss and assume a leadership role not available to you as an employee.

Ka-ching, I wanna be rich. You think your idea will make money. You’ve read stories of entrepreneurs striking it rich and think your idea will be that big cash register at the end of your rainbow. Or maybe it’s a way to make extra money to supplement your current income.

I hate my job. You’re uninspired by your work, stuck in a mind–numbing, dead-end situation with no room for growth and need to make a radical change. This is often the case with minorities and women who have bumped up against the glass ceiling and feel they can only go so far working for someone else.