Have Mercy!

A history of African-American-targeted advertising.

Posted:
 
090804_tbm_slideshow8a

In "Thirteen Ways of Looking at a Black Man," Henry Louis Gates writes, that many black Americans think that "the soft drink Tropical Fantasy is manufactured by the Ku Klux Klan and contains a special ingredient designed to sterilize black men." He then demolishes this and other conspiracy theories while recalling America's troubled racial history, and its hope of overcoming it. When his arrest and reconciliation rekindled that history, we thought of these 1970s ads, however contemporaneously clumsy, which represented corporate America's first broad attempts at dialogue with Afro-America.

 

Take a look at these ads on TheBigMoney.com .

Comments
The Root encourages respectful debate and dialogue in our commenting community. To improve the commenting experience for all our readers we will be experimenting with some new formats over the next few weeks. During this transition period the comments section will be unavailable to users.

We apologize for any inconvenience and appreciate your continued support of The Root.

While we are experimenting, please feel free to leave feedback below about your past experiences commenting at The Root.