Why I Love Soulja’s Swag

Soulja Boy’s latest single doesn’t exactly provide intellectual nourishment. But trying times call for a pick-me-up, and his latest song delivers.


Soulja Boy Tellem!

Hopped up out tha bed,

Turn ma swag on,

Took a look in tha mirror said wassup,

Yeeeeea, I'm gettin' money (oohhh)


-"Turn My Swag On" by Soulja Boy Tell ‘Em

I have to admit, I sort of begrudgingly love Soulja Boy's "Turn My Swag On." Though the Blackademic within should probably be preparing some harangue-with the obligatory reference to Barack Obama's accomplishments-I can't bring myself to do it. Why? Because it's the perfect recession song; a tune for the times, not in the "What's Going On?" sense but in the "Wow, I'll take a pick-me-up where I can get it" sense.

The song works for multiple reasons. It has the three Southern rap food groups: a beat that knocks so hard you can't ignore it, a bad karaoke-type charm and a brainwashingly effective chorus. Put all of that together, and you can't help but do that awkward, office-chair dance.