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Will BET be right back after advertisers give it the Imus treatment?



Have you heard the good news? If not, let me be the first to tell you.

BET has FINALLY gotten the ol’ Don Imus treatment. That’s right. Some major sponsors have pulled advertisements from BET, due to the gratuitous violence, profanity and obscenity on some of the cable network’s programs, according to a report in the Chicago Defender.

Forgive me for saying it again, but, hallelujah!

Indeed, this is truly a watershed moment for black people everywhere that are determined to reverse, or at least retard, the influence of ubiquitous, destructive images and messages in media. It’s a victory for people who believe “corporate responsibility” means more than an empty slogan.

Viewers have tirelessly petitioned BET’s top advertisers, such as General Motors and Procter & Gamble, to pull ads from programs such as RapCity and 106 & Park that air during peak after-school television watching hours, attracting a large, under-18 audience.

What’s the triumph in this, you ask? Kids are just watching two shows full of music videos. Could they really be that bad?

Yes. Yes. A thousand times, yes!

In fact, an April study by the Parent Television Council found high levels of violence, profanity and sex in both programs.