The Root is the premier news, opinion and culture site for African-American influencers. Founded in 2008, under the leadership of Dr. Henry Louis Gates Jr., The Root provides smart, timely coverage of breaking news, thought-provoking commentary and gives voice to a changing, more diverse America. The Root is a subsidiary of The Slate Group which is owned by The Washington Post Company. Visit us at www.theroot.com, on Twitter @TheRoot247 and on Facebook.
The Root commentaries aim to spark lively discussions on our site, as well as dialogue with other conversations taking place on the Web through embedded links to videos and other news and commentaries on blogs, newspapers, webzines, organization sites and video. Essays should be 500-800 words in length. Please copy and paste the essay within the body of the email, as well attach it as a Word document. (Hyperlinks can be inserted from the tool bar.) Please send submissions, along with a one paragraph author bio, and phone and email contact information, to firstname.lastname@example.org.
The Root Internship
The Root is always looking for great interns to join our team. We offer both paid and unpaid editorial and business internships for the fall, spring and summer semesters. Please send a cover letter, resume, and area of interest to email@example.com.
Digital Sales Planner and Ad Innovations Strategist, The Root (Junior Level)
The Root is the premier news, opinion and culture site for influential African-American thought leaders. The Root is part of The Slate Group, a division of the Washington Post Company. We have an exciting junior level opening for a Digital Sales Planner/ Ad Innovations Strategist based in NYC with the following responsibilities:
- Support in the development of custom digital solutions for potential and current advertising partners which included pre-sale idea generation, approvals and pitch
- Review RFPs received and work with Sales Manager as both Sales Planner and Ad Innovations Strategist to conceptualize standard executions and possible custom executions
- Work closely with sales and editorial departments to create unique sponsorship programs
- Manage execution, completion and fulfillment of client proposal requests
- Manage pre- and post-sale process for all custom programs built in-house and by 3rd party vendors
- Write copy for sales presentations and collateral materials
- Work on specific brand or category projects as directed
- Modify The Root’s Rate Card based on current pageview estimates pulled from Omniture
- Work with The Slate Group’s Art Departments to conceptualize and develop ad mock-ups that meet brand objectives when necessary
- Work with 3rd party Ad Vendors (i.e. Pointroll or Mediamind) to design and produce custom ad units – from negotiating production and serving fees to conceptualizing ad units
- Recommend First to Market ad products that can be executed on The Root
- Discover new ad vendors that can provide cost efficient ad solutionsWork with editorial to acquire descriptions and pageviews forecasted for all current and upcoming editorial packages
- Keep a running log of all editorial information and suggest relevant content packages for RFPs
- Monitor currently sponsored content packages to ensure ads are showing up and pageviews are pacing to meet goal
- Excellent project management skills – organization, attention to detail and ability to work under tight deadlines
- Ability to work quickly and multitask in a fast-paced environment
- Ability to communicate effectively with sales staff and editorial department
- Highly proficient in Excel and Powerpoint; knowledge of Atlas, Mediavisor, iDesk
- Familiarity with syndicated research tools including Nielsen @Plan and comScore
- Understanding of digital news space, digital ad sales and excellent copywriting skills
- Eye for design and basic understanding of how to make things more visually appealing; Photoshop and other design software ability a plus
Benefits include medical, dental, vacation
Please send an email to firstname.lastname@example.org
For media inquiries and press bookings, please send an email to email@example.com.
The Root and Amazon Associates
The Root is part of the Amazon Associates program. When we mention books, CDs, and other products, we include links to their Amazon pages. If readers follow those links and buy products from Amazon, The Root receives a commission.
The Root is published by The Slate Group, a Division of the Washington Post Company.
Latest Press Releases
Donna Byrd is Publisher of TheRoot.com, a daily online news site that provides thought-provoking commentary on today's news from a variety of black perspectives. As publisher, Byrd leverages her expertise in marketing, strategic business planning and digital innovation to lead one of the top African American-focused daily news sites on the Web.
Prior to joining TheRoot.com, Byrd was CEO of Black America Web, where she worked with entrepreneur and national radio personality Tom Joyner to launch one of the top three African-American news and lifestyle websites. Most recently, she was a founding partner with Kickoff Marketing, a strategic planning and brand firm, where she used her extensive experience in brand development, marketing and strategic planning.
Her interest and expertise in the internet space began in 1999 when she served as Vice President of Marketing for Ezgov.com, which facilitates communication and interaction between governments and their constituents.
Byrd has held previous positions at The Coca-Cola Company and Procter and Gamble where she developed and managed marketing strategies and advertising for new products, among other initiatives.
Byrd has a B.A. in American Government from the University of Virginia and an MBA from Duke University's Fuqua School of Business.
Henry Louis Gates Jr.
Henry Louis Gates, Jr. is Editor-in-Chief of The Root. He is also co-founder of AfricanDNA.com, the site that powers the genealogy section of The Root.
Gates is the Alphonse Fletcher University Professor and Director of the W.E.B. Du Bois Institute for African and African American Research at Harvard University. He is most recently the author of Finding Oprah's Roots, Finding Your Own (Crown, 2007) and the host and executive producer of the critically acclaimed PBS series "African American Lives" and "Oprah's Roots."
Gates is Editor-in-Chief of the Oxford African American Studies Center, the first comprehensive scholarly online resource in the field of African American and Africana Studies. An influential cultural critic, Gates has written for Time magazine, The New Yorker, and The New York Times.
Gates earned his M.A. and Ph.D. in English literature from Clare College at the University of Cambridge. He received a B.A. in history, summa cum laude, from Yale University in 1973. The recipient of 48 honorary degrees and a 1981 MacArthur Foundation "Genius Award," Professor Gates was also named one of Time magazine's "25 Most Influential Americans" in 1997, one of the "100 Most Influential Black Americans" by Ebony in 2005, received a National Humanities Medal in 1998, and in 1999 was elected to the American Academy of Arts and Letters.
Sheryl Huggins Salomon
Sheryl Huggins Salomon is managing editor of The Root. She is a seasoned editor and journalist with a long track record managing online publications. She was previously the managing editor of AOL Black Voices. Before that, Sheryl was the editor-in-chief of NiaOnline.com, which focuses on black women's interests. She was co-editor of the Nia Guide for Black Women series of books, and the publisher of Shade magazine. She has also worked for Fortune.com's Small Business website, Dow Jones Newswires and the Asbury Park Press. She received her B.A. from the University of Pennsylvania, and her M.S. from Columbia University's Graduate School of Journalism. She's a longtime Brooklyn resident who likes to slip on a pair of running shoes whenever she gets a free moment (which isn't often enough).
Lauren Williams is The Root's deputy editor. She was previously the lifestyle editor at AOL Black Voices and has worked as a beat reporter for the Hampton Roads Daily Press and as a city editor for Menupages.com, and was the founding editor of Stereohyped.com, which won the 2007 Black Weblog Award for Best New Blog. She enjoys cooking and is pretty good at it after a stint at Le Cordon Bleu in Paris. A graduate of the University of Virginia, she also has a master's degree in magazine, newspaper and online journalism from Syracuse University's S.I. Newhouse School of Public Communications. She lives in Arlington, Va., with her husband and her dog, Charli.
Brett Johnson is the associate editor at The Root. He is an accomplished writer and reporter who has contributed to premier media outlets such as the Los Angeles Times, Essence, Associated Press, Newsday, the Hartford Courant, among many others. He's also worked as an editor at Time Out New York, The Source, Uptown, Vibe and AOL BlackVoices/TheBVX. He received a B.A. degree in Economics from the University of California at Berkeley and an M.A. in Journalism from New York University. He lives in Brooklyn, knows good music and loves London-based soccer club Arsenal and the beautiful game.
Assistant Editor | Social Media Manager
Akoto Ofori-Atta is the assistant editor and social media manager at The Root. In between manning The Root's social media platforms, day by day and post by post, she often contributes to the site's culture coverage, writing mostly about music. She's held positions at the McGraw-Hill Companies as a communications assistant and as a marketing associate for BusinessWeek magazine. She graduated from Hampton University with a B.A. in print journalism, and from Georgetown University's Communications, Culture and Technology master's program in 2011, where she was the managing editor of gnovis, an academic journal that explores culture, media, technology and the arts. In her spare time, she reads, writes and talks about music, food and Ghana, and then chronicles it all on Facebook and Twitter. She a resides in Brooklyn, NY.
As The Root's staff writer and White House correspondent, Jenée Desmond-Harris addresses stories at the intersection of race with culture, politics, social justice, and identity. She provides daily commentary on breaking news stories of interest to the black community – from data on African American employment, health, and education, to President Obama's poll numbers, to black representation on television and film. Her ongoing "Crazy Talk" feature offers analysis of the nation's most outrageous instances of racism. Jenee is responsible for The Root's series on atheism, obesity, and demographic changes in the black community, and has interviewed prominent African-American figures including Harry Belafonte, Bill Cosby, Magic Johnson, Van Jones, and Venus Williams, as well as numerous members of Congress and leading academics. Before joining The Root, she practiced law for four years, and contributed reported coverage of events, cultural commentary, and personal essays, to Time, MSNBC, and XOJane. She's a graduate of Howard University and Harvard Law School and lives in Washington, D.C.
Joel Dreyfuss brings more than 35 years of experience as a journalist, editor and news executive to The Root. He was The Root's managing editor from late 2009 through 2011. He has been editor-in-chief of Red Herring and Information Week, editor of PC Magazine, executive editor of Black Enterprise, a senior writer at Bloomberg Markets and editor-in-chief of Urban Box Office, an Internet startup.
He also served two stints at Fortune, first as an associate editor and Tokyo bureau chief, and later as a senior editor and personal technology columnist. Earlier he worked at USA Today and The Washington Post. He was also a news producer at KPIX in San Francisco and on-air reporter for KQED's Newsroom and WNET's 51st State.
He is co-author of The Bakke Case: The Politics of Inequality (Harcourt Brace Jovanovich, 1989). Many of his articles and essays have been included in anthologies.
A native of Haiti, Dreyfuss grew up in Paris, France; Monrovia, Liberia, and New York City. He earned a B.S. degree at the City College of the City University of New York and was an Urban Journalism Fellow at the University of Chicago. He is a founder of the National Association of Black Journalists (NABJ) and a member of the Council on Foreign Relations.
A Virginia native, Nsenga Burton, Ph.D., is an editor-at-large for The Root. She is an accomplished scholar, filmmaker and activist. Her research interests and scholarship focus on the examination of popular culture -- specifically television, film and new media -- through the lens of race, class, gender and sexuality. She is currently an associate professor of communication and media studies at Goucher College in Baltimore. She holds a B.S. from Northwestern University, an M.A. from New York University, an M.A. from the University of Pennsylvania and a Ph.D. from the University of Southern California. Her publications include "South African Soap Operas: A 'Rainbow Nation' Realized?" which will appear in the anthology Watching While Black: Centering Black Television Programming and Its Audiences, which will be published this year by Rutgers University Press. She has written extensively about black popular culture, having authored the "Black Popular Culture" section of Princeton University's Encyclopedia of African American Culture and History and contributed a chapter on black sitcoms to an anthology about the work of Spike Lee. She is the owner of BurtonWorks Media. She is completing a documentary on the 2007 public servants' strike in South Africa, entitled Four Acts.